A timeline of key events in the development of the Hyundai Metaplant North America in Ellabell, Ga.

* Genesis produces luxury vehicles that rival established German luxury nameplates.

* Its cheapest model boasts serious power and a long list of standard features.

Genesis, Hyundai's South Korean luxury vehicle brand, has been disrupting car and SUV ranking lists in recent years.

Models like the electric GV60 SUV and gas GV70 SUV have made their marks on their segments. Genesis' cars are also becoming more competitive as the brand continues to create innovative designs and incorporate advanced technology.

Genesis may be a luxury brand, but some of its vehicles are surprisingly affordable. How much is the cheapest Genesis car for 2025?

The 2026 Genesis G70 starts under $44,000

The most affordable car in the Genesis portfolio is the Genesis G70 compact luxury sedan. It starts at $43,450. The G70 comes standard with a 2.5-liter turbocharged four-cylinder engine that produces 300 horsepower and 311 pound-feet of torque. This is an incredible power output for such a small vehicle. Buyers can also upgrade to a twin-turbocharged V6 engine with the Sport Presige trim.

Genesis' small luxury car achieves 21 miles per gallon in the city and 29 miles per gallon on the highway (24 MPG combined). Its fuel economy is average for its segment. The Genesis G70 has a striking exterior design and produces plenty of power. Its standard features also help the compact luxury sedan compete at the highest level of its segment.

2026 Genesis G70 standard features

The 2026 Genesis G70 has a great mix of creature comforts and advanced technology that make the luxury vehicle worth paying a premium for.

Standard features

* Synthetic leather upholstery

* Heated front seats

* Proximity keyless entry with push-button start

* 10.25-inch touchscreen infotainment display

* Wireless Apple CarPlay/Android Auto

The G70 also features standard Brembo performance brakes, heated exterior mirrors and all-season tires. It comes with a blind-spot warning system, intersection collision mitigation and adaptive cruise control as well. It has a solid mix of safety and driver-assistance tech to make driving both safer and more convenient for drivers.

2026 Genesis G70 vs. the competition

The G70 has plenty of rivals, but two of the most competitive models in its segment are the 2025 Acura Integra and 2025 Audi A5. Acura's Integra is the most affordable of the three compact luxury sedans, starting at just $33,000. It's well-rounded and much more affordable than competitors.

The Audi A5 is the priciest option, starting at $49,700. It's the most refined option of the three small luxury cars and has superior driving dynamics. U.S. News & World Report lists the 2025 Acura Integra as the best small luxury sedan of the year, praising its "sporty personality" and "excellent fuel economy".

Should you get a 2026 Genesis G70?

There are plenty of reasons to consider the 2026 G70 as your next vehicle including stellar performance, a classy cabin and refined tech. Kelley Blue Book lists its "build quality" and "standard equipment" as some of its many strengths.

Ultimately, the 2026 G70 isn't the best in its segment by leaps and bounds, but it's a strong contender and a solid offering from Genesis. Like its siblings, the G70 is helping its brand make a name for itself in the luxury vehicle space as it battles with more established luxury automakers like BMW and Mercedes-Benz.

How much is the cheapest Genesis car in 2025?