The Madhya Pradesh Tourism Board (MPTB) is set to participate in the highly anticipated ITB Asia 2025, Asia's foremost travel trade show, which will take place from 15th to 17th October 2025 at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore. The event will serve as a platform to showcase the state's diverse tourism products, including its heritage, wildlife tourism, eco-tourism, etc.

The MPTB delegation is being led by Mr. Sheo Shekhar Shukla, IAS, Additional Chief Secretary for Home, Tourism & Culture, Government of Madhya Pradesh, and Managing Director of Madhya Pradesh Tourism Board. He will be joined by Mr. Saurabh Pandey, Manager of Events & Marketing at MPTB. The delegation will comprise some key industry stakeholders from various tourism segments such as heritage, wildlife, eco-tourism, adventure, religious tourism, and leisure travel.

Madhya Pradesh's participation in ITB Asia underscores the state's commitment to enhancing international collaborations within the travel industry. The MPTB pavilion will highlight the state's tourism infrastructure, investment potential, and diverse visitor experiences. By engaging with global travel professionals, MPTB aims to position Madhya Pradesh as an all-season travel destination that offers something for every type of traveler.

Often referred to as the "Heart of Incredible India," Madhya Pradesh is a state that effortlessly combines cultural richness, natural beauty, and historical significance. With over 134 million tourists visiting in 2024, including a notable rise in international arrivals, the state has quickly become one of India's most sought-after destinations.

Madhya Pradesh is home to three UNESCO World Heritage Sites: the Khajuraho Group of Monuments, the Buddhist Monuments at Sanchi, and the prehistoric rock shelters of Bhimbetka. These sites represent key milestones in India's ancient history, offering visitors an opportunity to explore religious traditions and archaeological marvels. In addition, landmarks like Orchha and Mandu, which are on UNESCO's tentative list, attract visitors with their stunning historical architecture.

Madhya Pradesh is one of India's most prominent wildlife tourism destinations, boasting 11 national parks, 24 wildlife sanctuaries, and 9 tiger reserves, including some of India's most famous parks, such as Kanha, Bandhavgarh, Pench, and Satpura. The state is also at the forefront of India's wildlife conservation efforts, with pioneering initiatives such as the cheetah reintroduction project at Kuno National Park. Visitors to Madhya Pradesh can embark on exhilarating safari experiences, encountering the elusive Bengal tiger, leopards, barasingha, and over 500 species of birds.

The state's eco-sensitive tourism policies, including the use of electric vehicles in select protected areas, showcase its dedication to minimizing the environmental impact of tourism. These efforts ensure that the wildlife-rich regions of the state remain pristine and thriving for future generations.

Madhya Pradesh's tourism sector also focuses on fostering community participation and sustainability. Through a growing network of government-approved homestays and community tourism projects, the state offers visitors an authentic experience of rural life, culture, cuisine, and traditional crafts. These initiatives provide travelers with the opportunity to connect with local communities, while supporting economic development in rural areas.

The Madhya Pradesh Tourism Policy of 2025 emphasizes sustainable development and inclusive growth. It seeks to improve infrastructure, promote eco-tourism circuits, conserve heritage, and introduce skill development programs. With a diverse array of tourism products, including adventure tourism, wellness retreats, religious travel, and agro-tourism, the state is catering to the changing preferences of today's global travelers.

Madhya Pradesh offers a holistic tourism experience that balances heritage conservation, wildlife protection, and community engagement. The state's approach aligns with contemporary sustainability principles and caters to the evolving needs of international visitors, making it a prime destination for travelers seeking a blend of history, adventure, and cultural immersion.

MPTB's participation at ITB Asia 2025 will provide a critical platform to present Madhya Pradesh's vast tourism potential before an international audience. The tourism board intends to extend itself further, explore new business opportunities, and establish greater international connectivity. Travel trade professionals and industry experts attending the fair can approach officials from the MPTB pavilion located at the Sands Expo and Convention Centre for in-depth discussions, interaction, and cooperation.

With Madhya Pradesh emerging as a key player in India's tourism landscape, its entry into ITB Asia marks a milestone towards forging long-lasting global relations and maintaining the state's position among the world's leading destinations.

Madhya Pradesh Tourism Board to Forge Unstoppable Global Partnerships at ITB Asia 2025 Pioneering a Tourism Revolution - Travel And Tour World