Kicks off with fan event, radio shows, English 'Plot Twist' release, gaining global traction

[OSEN=Seon Mi-kyung Reporter] Group AtHeart begins an unexpected U.S. promotional tour just two months after their debut.

AtHeart will kick off their full-scale U.S. promotion by attending the fan event 'AtHeart Experience' on November 1st (local time) at the Titan Contents Headquarters in Santa Monica, Los Angeles, accelerating their global market strategy.

The group has signaled a large-scale promotional campaign in the U.S., including appearances on popular radio programs such as 'iHeartMedia's iHeart KPOP with JoJo' and 'Audacy's Brooke Morrison,' as well as a cover photo shoot with global culture & arts magazine 'tmrw magazine.' They plan to announce additional media and platform appearances in the future.

As part of their U.S. promotion, AtHeart previously released an English version of their debut song 'Plot Twist' for global fans on the 10th of last month. 'Plot Twist (English ver.)' captures the group's twisty charm amid unpredictable flows, co-produced and composed by Jonah Shy, a producer who has collaborated with artists like Chappell Roan, Camila Cabello, and Shawn Mendes. Grammy Award-winning top engineer Rob Kinelski, known for mixing Billie Eilish's tracks, handled the mixing, ensuring high-quality production.

Since their debut, AtHeart has been highlighted by overseas media outlets such as The Hollywood Reporter, NME, and Rolling Stone as a 'K-pop group to watch in 2025,' writing a steep growth narrative in the global market. Riding on their remarkable popularity, AtHeart topped the Korean chart on KuGou Music, one of the four major Chinese music platforms, with their debut song 'Plot Twist,' and also entered the rankings on QQ Music's Korean chart and NetEase's Korean chart. On YouTube, the group has surpassed 17 million cumulative audio streams and 15.88 million views on the music video, bringing a new paradigm to the K-pop scene.

Attention is focused on AtHeart's limitless growth as they expand communication channels with global fans beyond South Korea. /Seon@osen.co.kr

[Photo] Courtesy of Titan Contents.

AtHeart Begins U.S. Promotion Two Months Post-Debut