Rookie group hits 1M Instagram, 850K TikTok, 240K X followers before debut

[OSEN = Reporter Kim Chae-yeon] Rookie group ALPHA DRIVE ONE (Alpha Drive One) has proven its potential as a 'mega rookie' by achieving record-breaking results within a week of its formation.

As of 1 p.m. on the 4th of last month, the official Instagram followers of ALPHA DRIVE ONE (Kim Geon-woo, Kim Jun-seo, Lee Rio, Lee Sang-won, Jang Jiahao, Jeong Sang-hyeon, Jo Woo-an, Heo Xinlong) surpassed 1 million within approximately a week. Even before their debut, they demonstrated rapid global fanbase growth with 850,000 TikTok followers and nearly 240,000 X (formerly Twitter) followers.

The numerical achievements extend beyond follower counts. Three short videos under 30 seconds each helped the group's official SNS channels surpass 50 million cumulative views. The momentum began with an 11-second practice room video featuring all eight members, which surpassed 15 million views within two days of release, sparking explosive reactions.

The heightened interest continued during their official live broadcast. The Instagram live broadcast held on the 3rd of last month saw a 200% increase in viewers compared to their first broadcast. On that day, ALPHA DRIVE ONE celebrated their first week as a team by unveiling their official team slogan and sharing a meaningful moment with fans.

The group's slogan, "ONE DESTINITY, DRIVE TO THE TOP," reflects their pledge to unite as a 'destiny community' with fans and reach the pinnacle of K-POP. The group name itself embodies ▲ALPHA (a goal for the top) ▲DRIVE (passion and momentum) ▲ONE (a single team), making this slogan a concise representation of their identity.

Additionally, the hand sign revealed alongside the slogan symbolizes 'starting an engine,' conveying a message of embarking on a high-speed journey together with fans.

Meanwhile, the official global fan club name contest for ALPHA DRIVE ONE is currently underway. As a group that chants "ONE DESTINITY" while running alongside fans, there is growing anticipation for the fan-chosen name that will shape their official fan club. /cykim@osen.co.kr

Alpha Drive One Surpasses 1M Followers in a Week