Britain is set to join California, New York City, Washington DC, Minnesota, and Oregon to take the centre stage at the World Travel Market (WTM) 2025 in London, UK. This major event, scheduled for November 4-6, 2025, will bring together global travel leaders to showcase the best of their destinations.

Britain's participation as the Premier Partner highlights its importance in the tourism sector, with a strong focus on increasing international visitors. Alongside iconic U.S. destinations like California and New York City, Britain will present its unique blend of history, culture, and modern attractions.

The UK's diverse tourism offerings, from the bustling streets of London to the tranquil beauty of the Lake District, will be front and centre at WTM 2025. This is a golden opportunity for global travel professionals to discover why Britain, alongside destinations like Oregon and Minnesota, remains a top destination for travellers worldwide.

The World Travel Market (WTM) London is one of the biggest global events for the travel industry. Set to take place from November 4 to 6, 2025, at ExCeL London, this event will showcase top exhibitors from across the globe. Among the many exhibitors, the United States is set to make a massive impact, bringing its best destinations, attractions, and innovations to the international stage.

From the sun-kissed beaches of California to the cultural gems of Washington, D.C., U.S. tourism will be on full display, offering exciting new opportunities for travel professionals and tourists alike. In this article, we'll explore the top U.S. exhibitors at WTM London 2025, highlighting what you can expect from each destination and why the U.S. remains a top choice for travellers worldwide.

For WTM London 2025, VisitBritain will be at the forefront, helping to highlight the UK's travel offerings to an audience of global travel professionals. As the Premier Partner, VisitBritain has a significant role in promoting the UK's tourism industry. This partnership shows how much the UK values international visitors, aiming to increase the number of visitors to the country by 2030. VisitBritain will also be working closely with UKinbound, a leading tourism industry association, to bring together suppliers and tourism professionals. Together, they will boost the UK's tourism offerings, helping to make the country even more attractive to travellers worldwide.

One of the major highlights of VisitBritain's presence at WTM London 2025 is the 'Starring GREAT Britain' campaign. This campaign draws on the global popularity of British film and television to inspire tourists to visit locations featured in iconic movies and TV shows. Think of visiting the rolling hills of the Lake District where famous films were shot or standing in the very same spots seen in popular TV series. The campaign offers a unique way to experience the UK, combining its cinematic heritage with real-world exploration. This initiative is sure to catch the eye of travellers who want to experience the UK in a more immersive and exciting way.

Tourism is crucial to the UK's economy, with international visitors expected to spend over £34 billion in 2025. This highlights just how important events like WTM London are for the UK's tourism industry. By showcasing the UK's rich cultural history, natural beauty, and modern attractions, VisitBritain is playing a key role in supporting this economic growth. The money spent by tourists helps to support local businesses, create jobs, and generate income for communities across the country. It's clear that VisitBritain's efforts to attract more visitors are essential to the future success of UK tourism.

At WTM London 2025, visitors can expect to see VisitBritain's extensive tourism offerings. From the bustling streets of London to the tranquil countryside, the UK has something for everyone. Expect to hear about new travel initiatives, sustainable tourism practices, and exciting destination campaigns. VisitBritain's presence at WTM London is sure to provide plenty of opportunities for global travel professionals to connect, collaborate, and expand their networks. Whether it's promoting new tourist hotspots or encouraging travellers to explore beyond the usual sights, VisitBritain's role at WTM London 2025 is more important than ever.

Visit California has always been a prominent exhibitor at WTM London, and for good reason. California offers some of the world's most sought-after attractions, from the glamorous beaches of Los Angeles to the awe-inspiring beauty of Yosemite National Park. In 2025, Visit California will bring its diverse offerings to the world stage, showcasing the state's incredible variety of travel experiences. Whether you want to explore the bustling streets of San Francisco, relax on the sandy shores of Malibu, or go wine tasting in Napa Valley, California promises to offer something for everyone.

With the rise of adventure tourism and the ever-growing interest in outdoor activities, California is sure to attract a lot of attention at WTM London. Expect to see new campaigns promoting the state's hiking trails, eco-tourism opportunities, and vibrant arts scene. California's presence at WTM will be a must-see for anyone looking to plan a holiday filled with excitement and natural beauty.

When you think of iconic cities around the world, New York City immediately comes to mind. Known as the city that never sleeps, New York City Tourism + Conventions will showcase everything that makes the Big Apple a top global destination. From the world-renowned skyline to the exciting theatre district of Broadway, NYC has something for every type of traveller.

At WTM London 2025, New York will be putting its best foot forward, promoting its diverse cultural offerings, from museums to vibrant neighbourhoods, and its diverse dining scene, which is one of the world's best. Visitors can expect to see the latest campaigns highlighting the city's rich history, bustling streets, and unforgettable experiences. The art scene, culinary delights, and nightlife will also be key areas of focus as New York City continues to solidify itself as a must-visit destination.

The United States' capital, Washington, D.C., is a place where history and culture come alive. Destination DC will showcase the city's wealth of attractions, including iconic landmarks like the Lincoln Memorial, the White House, and the U.S. Capitol. But Washington, D.C. isn't just about politics. The city offers incredible museums, cultural institutions, and a rich diversity of dining experiences.

At WTM London 2025, Destination DC will highlight its role as a cultural hub, offering new experiences for both first-time visitors and seasoned travellers. From walking tours that explore D.C.'s historical sites to its thriving arts scene, there's always something to discover. Expect to see campaigns focused on Washington's diversity, arts, and historical significance, making it a top choice for culture lovers around the world.

Minnesota is a state known for its incredible outdoor beauty, and Explore Minnesota will be showcasing this to the world at WTM London 2025. The state is home to more than 10,000 lakes, as well as stunning forests, parks, and wildlife. Visitors will have the chance to discover Minnesota's diverse outdoor offerings, from canoeing on Lake Superior to exploring the Boundary Waters Canoe Area Wilderness.

Minnesota is perfect for adventure travellers and nature lovers, offering world-class hiking, fishing, and winter sports. At WTM London, Explore Minnesota will highlight the state's eco-tourism initiatives and growing appeal for nature-based travel. Whether you're looking to explore the wilds of the Northwoods or relax in a cozy cabin, Minnesota offers an escape into nature that is hard to beat.

Travel Oregon will also have a significant presence at WTM London 2025, showcasing the state's breathtaking landscapes and unique experiences. Oregon is renowned for its rugged coastline, picturesque mountains, and stunning national parks. Visitors to Oregon can explore the Columbia River Gorge, hike through the Cascade Range, or relax in the coastal town of Cannon Beach.

At the event, Travel Oregon will focus on the state's eco-tourism, adventure travel, and culinary tourism. Expect to see campaigns highlighting Oregon's wine country, sustainable travel initiatives, and outdoor adventure experiences. Whether you're interested in exploring the great outdoors or tasting some of the best local wines, Oregon offers a unique travel experience that will be on full display at WTM London.

The U.S. continues to be one of the most popular travel destinations in the world. With its incredible diversity, rich culture, and wide range of travel experiences, the U.S. has something to offer everyone. From the towering skyscrapers of New York to the serene lakes of Minnesota, every part of the country brings its own unique charm and character.

At WTM London 2025, U.S. tourism boards and destinations will be bringing the latest offerings to the table, from sustainable travel practices to new attractions and activities. The U.S. tourism industry is continuously evolving, offering fresh experiences while retaining the timeless appeal that makes it a top choice for international visitors.

Whether you're planning to explore the bustling streets of California or enjoy a peaceful retreat in the mountains of Oregon, WTM London 2025 will offer a preview of the exciting travel opportunities waiting for you in the United States. With exhibitors like Visit California, New York City Tourism + Conventions, Destination DC, Explore Minnesota, and Travel Oregon, the U.S. is set to take centre stage as one of the most exciting travel destinations in the world.

WTM London 2025 promises to be an exciting event for the global travel industry. With the United States' diverse offerings on display, international visitors will get a first-hand look at the country's many attractions and experiences. Whether you're drawn to the bright lights of New York City, the natural wonders of Minnesota, or the cultural treasures of Washington, D.C., there is no shortage of reasons to visit the U.S. As U.S. tourism boards showcase their top destinations, WTM London will be the place to be for anyone interested in exploring the future of U.S. travel.

If you're planning to visit WTM London 2025, make sure to visit the U.S. exhibitors to learn about the latest offerings and travel opportunities. The U.S. remains a global leader in tourism, and with so many incredible destinations on display, it's easy to see why.

Britain Joins California, New York City, Washington DC, Minnesota, Oregon to take the Centre Stage at World Travel Market 2025, London, UK - Travel And Tour World