Virgin Australia travellers can now use their points to book their pet on a domestic flight.

Australia's first Pets in Cabin services are scheduled to jet off from Thursday on Virgin flights from Melbourne to the Gold Coast, and to the Sunshine Coast.

The airline announced on Tuesday that Velocity Frequent Flyer members can use points to book their pet to travel with them.

The cabin service will only permit small dogs or cats on the new program, with members allowed to use an introductory offer or 18,600 Velocity Points.

Velocity Frequent Flyer Chief Executive Officer Nick Rohrlach said the airline has already experienced an influx in pet bookings.

"Australians love their pets and we're thrilled to make it even easier for families to travel together," he said in a statement.

"Velocity is committed to expanding the way members can redeem their Points.

"By opening up Points redemptions for the Pets in Cabin service, we're giving our members another reason to choose Virgin Australia for every member of the family, including the four-legged ones.

"With almost 70 per cent of Australian households owning a pet, Virgin Australia has already experienced a surge in pet bookings, showing the popularity of the new service."

Virgin Australia will enforce a limit of four pets weighing under eight kilograms to be permitted on each eligible flight.

Pets need to be secured in a carrier, which must be stowed under the seat in front of the owner for the duration of the flight.

Virgin said pets must be up to date with vaccinations prior to travel, with health conditions meeting flight guidelines, while pets under eight weeks old will not be able to board a flight.

The airline will have advanced air filtration systems, which it claims will remove 99 percent of airborne particles including pet dander to provide "peace of mind for guests with allergies, even when seated near pets".

Virgin will allow customers with allergies to choose alternative seating in the same cabin class, free of charge.

Huge update for pet owners flying with one Aussie airline